THE CHALLENGE
The challenge with Eduserv’s website was with the complex governance model in place, which resulted in slow decision making.
MY APPROACH
I need to take baby steps with this seemingly straight forward website redesign as there were a lot of stakeholders to satisfy. There was also a lot of legacy content hanging around and a lot of confusion what needs to stay and what can be retired.
I started by inviting various stakeholders across the organisation to help decide how to organise the company’s portfolio of services and products.
CARD SORT
Re-visit the website’s information architecture
SITE MAP
Flat site structure replacing completely the legacy deep structure
With the first iteration of the new website the team introduced new CMS satisfying all requirements around ease and flexibility of uploading and updating content.
With the second iteration we applied a new brand, transforming the site’s UI completely.
THE OUTCOMES
The design of the new website is an expression of the Eduserv values and supports the user in quickly finding the information they need.
